Located in the heart of San Francisco’s downtown cultural, convention and shopping district, Yerba Buena Gardens (YBG) offers visitors a one-of-a-kind experience as a vibrant, green and ever-changing open space. Renowned galleries, museums, cafes, restaurants and theaters cradle landscaped lawns, public art, the Dr. Martin Luther King Jr. Memorial, and Yerba Buena Center for the Arts.
What was once a parking lot in a derelict neighborhood, YBG has been transformed over the last 20 years from neglect to a model of urban renewal and community pride. Today, Yerba Buena Gardens attracts over 2.5 million local and international visitors and is the perfect place to play, dine, shop or just relax.
YBG just launched their new website and blog which was designed to be a rich information repository and educational resource for visitors, tenants and neighboring businesses. This rich new online property addressed a number of strategic goals for YBG including:
- Make it clear why Bay Area residents and tourists should visit YBG or attend an event
- Increase and enhance community outreach, support and engagement
- Provide a primary visitor information and outreach vehicle
- Develop and support measurable metrics for engagement and use
The new site also presents the unique experience value offered at Yerba Buena Gardens. Mary McCue, Managing Director of Yerba Buena Gardens added:
“We faced a number of challenges in developing a new website for Yerba Buena Gardens. As this great community resource has matured, our online presence was not reflective of all that YBG offered.
As a result, our message and how we were presenting our value to visitors, our tenants and community partners was really unclear and out of date.”
“TeamworksCom helped us define our value in a way that was simple, powerful and inspiring. Their structured process for breaking down our challenges and developing a phased approach to a website solution got us to the place we needed to be. And we’re thrilled with the result!”
TeamworksCom also developed the new positioning and tag line—Yerba Buena Gardens | At the Cultural Heart of San Francisco—which will be integrated into all of their online and traditional marketing communications.
Paul Pruneau, President of Teamworks Communications, Inc., had this to say about the new Yerba Buena Gardens brand positioning and web site: “We are thrilled to have the opportunity to work with Yerba Buena Gardens. This unique San Francisco destination attracts thousands of Bay Area and international visitors every year.
But more importantly, as a cherished public asset, it fosters community pride while enhancing the quality and value of the city. YBG has been consistently recognized over the last 20 years as the “poster child” of how to do urban public space and programming right.
We look forward to helping YBG continue their success with a new website that will support their visitor attraction and education efforts.”
As YBG begins their ongoing conversation about their events, venues and community engagement with their new website and blog, we look forward to your thoughts on the site and how we can make it even better. Share a comment and join us in the conversation!